Ten years ago when the Ad Age Digital Conference debuted, marketers were just starting to talk in terms of “traditional” vs. “digital.” Today, digital advertising is considered traditional in its own right and we’re moving into an “ad-free” future. For marketers’, that means learning how to engage with consumers on their terms.
At the 2016 Ad Age Digital Conference marketers and agencies rethink their work, out loud. What is advertising now—an ad or an experience? How does it get done—and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. No conversation is off the table as big brand, technology, and media leaders answer tough questions head on with the Ad Age editorial team framing the conversation.
The Ad Age Digital Conference is everything you’ve come to expect in the pages of Ad Age—in person.